How Do You Protect Something Most People Will Never See?Are We Asking the Wrong Questions About Conservation Communication?

Nice to be quoted in this article in the Revelator about the use of flagship species.

“Conservation marketing is leveraging the same tools and techniques that businesses use to sell us products, but for social good like the conservation of biodiversity,” says Diogo Verissimo, a research fellow at the University of Oxford who was not involved with this study. “Threats to biodiversity come from things people do, and stopping or mitigating these threats means we need to get people to think or act a little bit differently. Marketing tools are great for that.”