This week I was in Tarija, south of Bolivia, leading a social marketing workshop to design an intervention to promote human-bear co-existence in this landscape. I have not had a lot of opportunities to work around social marketing in Latin America, which together with the fact that this is one of the first projects to use social marketing in the context of human-wildlife coexistence makes this a pretty exciting opportunity.
It has been a joy to work with colleagues from the Bolivian NGO PROMETA (Protección del Medio Ambiente Tarija) and I look forward to developing this intervention over the next two years as part of my work with Chester Zoo. More details about the project here
