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Social Marketing

Harmful advertising is increasingly regulated – except for nature

Celebrity Endorsement: A Strategic Tool for Conservation Behavior Change

How Do You Protect Something Most People Will Never See?

Looking at shark fin consumer preferences

ABC Covers research on documentary impact

Unveiling the Power of Flagship Individuals in Conservation: Fostering Empathy and Action

Ethics in behavioral science

JUST OUT: IUCN’s guidelines on human-wildlife conflict

De veneno à antídoto: como o marketing pode ajudar na conservação da biodiversidade